ShortsTV Signs Landmark Deal with Airtel Xstream
First partnership with a major mobile network operator will bring ShortsTV to Airtel’s 340 million subscribers in India
LONDON, LOS ANGELES & MUMBAI, February 26, 2021, ShortsTV, the global network dedicated to short form video entertainment, announces a partnership to offer the ShortsTV video-on-demand service to Airtel’s 340 million subscribers in India to watch on mobiles or TVs through Airtel Xstream.
ShortsTV through Airtel Xstream has launched an expansive catalogue of quality short movies that includes nominated and winning shorts from the Academy Awards®, Cannes and BAFTA. The service offers a specially curated library of over 4,000 international titles spanning comedy, musicals, documentaries, thrillers, drama, and animation, as well as short movies in English, foreign, and local Indian languages. ShortsTV’s catalogue of short films features critically acclaimed stars such as Benedict Cumberbatch, Emilia Clarke, Jude Law, Nawazuddin Siddiqui, Naseeruddin Shah, Radhika Apte, and many others. Some of the unique shorts available on the platform include the Oscar winner, ‘Skin’, BAFTA nominee, ‘The Voorman Problem’, and Cannes Jury prize winner, ‘Swimsuit 46’.
The Airtel partnership follows three years of investment in the development of ShortsTV’s proprietary Service Delivery Platform which has been designed specifically to suit short form viewing behaviour. The platform is easy to integrate, enabling ShortsTV to roll out its video-on-demand services in a matter of days to any mobile or TV operator in the world, with streaming capability for all devices including mobiles, tablets, smart TVs, set-top boxes and laptops.
Carter Pilcher, Chief Executive, ShortsTV, said: “This is the first major mobile network operator deal for ShortsTV and it is in exactly the right place. India has witnessed an unprecedented increase in content consumption on digital platforms and is a true mobile-first society for scripted entertainment content. ShortsTV is already present in over 60 million TV households in India, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers who are always on the lookout for unique content to watch on either their mobiles or TVs. ShortsTV has developed a revolutionary Service Delivery Platform that is uniquely suited to short form content, and which we are positioned to roll out to mobile and TV operators anywhere.”
ShortsTV through Airtel Xstream is available at a subscription of INR 99/- per month and INR 499/- for a year.
ShortsTV is the first and only 24/7, linear and OTT HD TV channel dedicated to short form video entertainment, including films and series. With over 13,000 titles, ShortsTV has the largest catalogue of quality short form video entertainment, including award-winning and star-studded live action, animated and documentary shorts from filmmakers around the globe. Distributed globally, the channel is available in over 100 million homes across the US, India, Latin America and Europe. ShortsTV is available in the UK, Netherlands, Italy and Spain on Amazon Prime Video Channels, and on demand through iTunes (92 countries), Amazon Instant Video (UK, US and Germany), Google Play (US and Canada), and Verizon and Frontier (US).
Since 2006, ShortsTV has presented the ‘Oscar Nominated Short Films’ theatrical release in cinemas across the US and Canada, South America, Europe, India, Australia and South Africa.
ShortsTV is owned by Shorts International Ltd, is headquartered in London, England and is represented in the United States by Shorts Entertainment Networks, a wholly owned subsidiary located in Los Angeles. The company is led by Chief Executive Carter Pilcher and is majority owned by Shorts Entertainment Holdings, with AMC Networks as a significant minority shareholder.
Kayla Williams, BECK Media
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