Written on 9th Apr 2013.

Chello Central Europe today announced a partnership with Shorts International, the world’s leading short movie entertainment company, to further extend the distribution of ShortsTV in Central & Eastern Europe.

As per the agreement, Chello Central Europe will distribute the HD version of ShortsTV in Poland, Hungary, Romania, the Czech Republic, Slovakia, Bulgaria and the Balkans. The pan regional partnership is strategically aligned to meet the growing demand for modern multi-media rights and new compelling content in the region. It follows the entry of ShortsTV in Romania in March this year, and is part of the channel’s continuous ongoing growth and expansion.

“Chello Central Europe is a valued partner with a fantastic local market strategy,” said Carter Pilcher, CEO of ShortsTV. “We’ve received very positive feedback following our launch in the region with Romtelecom and it’s clear to us that modern digital platforms are increasingly seeking quality independent film content that fit viewers’ new multi-screen preferences. We’re very excited to have Chello Central Europe on board for their immense experience in the region.”

Levente Málnay, CEO Chello Central Europe said, “We are ideally placed to help ShortsTV realize its potential in the CEE region. Our team is well experienced in launching, localizing and distributing international entertainment channels on leading platforms across the CEE markets. We are delighted to be working with ShortsTV.”

ShortsTV HD is the world’s first high definition channel dedicated to short movies. The channel was launched in April 2012 and it is now available to over 8 million subscribers in the Netherlands, Belgium, France, Turkey, Romania and Eastern Africa. The HD programming is separated into genre zones such as “Stars in Shorts”, “Best in Fest” and “Animation”, and is broadcast 24/7.

Asra Fareed- afareed@lgi.com
Chellomedia Corporate Communications

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